1. Project Overview:

Project Title:

Choose Your AI - A UX Case Study on Simplifying AI Tool Discovery

My Role:

Product Designer - I was responsible for user research, defining the problem, mapping user flows, designing low- and high-fidelity prototypes, and testing with real users.

Timeline:

6 Weeks (June 2025 – July 2025)

2. Identifying the Problem:

The rapid growth of AI tools across industries has left many users, particularly beginners and non-technical individuals, struggling to find the right tool for their needs. Traditional discovery methods, such as browsing directories or following social media recommendations, are often cluttered and time-consuming. Users frequently lack the technical vocabulary to search effectively or make meaningful comparisons between tools.

Impact:

• User overwhelm is a major barrier to AI adoption, causing delays, decreased productivity, and missed opportunities for both individuals and businesses.